‘Why’ – This is Branding
We have entered into a customer driven age of savvy and highly aware customers. Branding your business is now, more than ever, crucial to your business’ success and sustainability, whether you are a one-man operation or a multi-million dollar corporation. Developing a strong branding strategy that can consistently communicate your brand message and mission to your target audience is the only way to give yourself a strong competitive edge.
Starbucks, Apple, Nike, Coca Cola, BMW, Google and Ikea are all brands that have differentiated themselves from a sea of competitors. As a result, customers think of these businesses first when they think of the particular product and service categories.
Join us at the ‘This is Branding’ conference, you will learn from 5 top branding experts how to develop and build strong brand strategies, that will help define you in the mind of your customers and give you the edge to stand out from the increasingly competitive and crowded market place.
BONUS: Sign up NOW & receive a complimentary ticket ($297 value) to attend Marketing Mastery Summit on Jan 18&19, 2014, a 2-day intensive marketing training event.
Please note that there are only less than 10 seats left.
“It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – STEVE JOBS
To enter Promo Code: click ‘Enter promotional code‘ on the bottom right corner of Ticket Information below
Bonus: Register now & receive a Complimentary Ticket to Marketing Mastery Summit (on Jan 18&19, 2014 – $297 value)
This is Branding – Vancouver, Nov 23, 2013
• 9:15am – Rob Barnett, Principle/Brand Strategist – Straydog Branding
Talk Title: BRANDING 101
Description: The necessary steps to defining and building a successful brand. No matter the industry or market, or the size of your ambitions, building a successful and meaningful brand takes time, strategy and a consistent approach. Rob will walk us through the meaning of a BRAND and help us to understand what goes into building your brand.
< • 10:15 - 10:30am - MORNING COFFEE BREAK >
• 10:30am – Karley Cunningham, Brand Strategist – BigBoldBrand
Talk Title: DISCOVER YOUR SECRET SAUCE
Description: In a sea of competitors, where it can seem like everyone says “we do that too”, how do you stand out? What are the key differentiators of your business that really matter to potential customers? During this interactive presentation Karley will provide insights into how customers buy from professional service firms and then dig in and walk you through how to discover your unique value proposition to set you ahead of the competition.
< • 11:30am - 1:00pm - LUNCH >
• 1:05pm – Natalie Burgwin, Senior Manager/Public Relations – 1-800-GOT-JUNK?
Talk Title: TAKE THE CORPORATE OUT OF CORPORATE CULTURE
Description: From one pick up truck to 3 international franchised brands in the home service industry – The office of 1-800-GOT-JUNK?, WOW 1 Day Painting and You Move Me is known for their impeccable employment branding, their infectious irreverent culture and their ability to make the impossible, possible. Join Natalie Burgwin, Senior Public Relations Manager, as she explores through story how a brand can go from ordinary to exceptional using one phrase: “It’s all about People.”
< • 2:05 - 2:20pm - NETWORKING BREAK >
• 2:25pm – David Childs, CEO/Brand Strategist – Living Blueprint Branding/Business in Vancouver
Talk Title: WHAT IF VIRGIN HIRED KEVIN O’LEARY? (** Read the article “What if Virgin Hired a Dragon?” David recently published in Business In Vancouver)
Description: The term “corporate alignment” is often slipped into conversations, speeches, or proposals in an effort to establish credibility. The problem is that everyone has their own idea of what it means. How important is alignment? And how do we put a value on this often-misunderstood term?
< • 3:25 - 3:40pm - NETWORKING BREAK >
• 3:40pm – Ronald Lee, Founder of Vancouver Business, Marketing & Entrepreneurs & Eat Visual Marketing
Talk Title: PUT YOUR BEST FACE FORWARD: VISUAL BRANDING BY PHOTOS AND VIDEO
Description: No one can deny the power of a good photo. We’ve all seen bad photos of people who want to do business with us and wondered why they didn’t put in the effort to put their best face (foot) forward!
When it comes to video today, most of us are impressed if someone/a business has video. Unless of course it bores you to tears.
Today, your photos and videos are some of the most important marketing tools you have, not only for search engines (such as Google) and social media, but also because these can enable someone to like and trust you before meeting you in person.
< • 4:40pm - OVER BUT KEEP NETWORKING until 6pm>
David’s talent for bringing intangible qualities to life is the cornerstone of Living Blueprint’s distinctive style of strategic branding. Channelling right-brain creativity through a systematic left-brain approach and putting everything through the filter of Undeniable Honesty, David guides the LBP team as they identify, internalize, and articulate each client’s true value to develop a strategic brand that is positioned to establish a strong presence in society.
David has a history of creative projects. David appeared on The Big Breakfast with Dawn Chubai in 2000, He was the recipient of an “Excellence in New Media and Internet Technology” award from the Computer Master Institute of New Media and Technology.
When not bringing brands to life, David writes for Business in Vancouver and may be found speaking at business events, conferences, and colleges. The latest creative project is the Leotartist – this is David’s version of a power point.
As the Senior Manager, Public Relations of O2E, Natalie works with 1-800-GOT-JUNK? as well as Brian Scudamore’s other brands. WOW 1 DAY Painting & You Move Me have been added to her portfolio. She executes and manages regional media relations in the 3 countries 1-800-GOT-JUNK? have franchises in. She builds and maintains national media relations and product placements. Natalie is the manager and executor of 1-800-GOT-JUNK? and You Move Me’s corporate social channels (Facebook & Twitter).
Natalie also sits on the Professional Development Committee for the IABC and coordinates events for Media Leaders Vancouver. She also takes on various clients throughout the year consulting on media relations, corporate communications, social media strategy and event planning.
Leveraging her strengths as a teacher, intuitive translator and visual storyteller, Karley guides business owners, and their teams, to dig deep to uncover the heart and soul of their organization. By flipping the traditional brand development approach to a more authentic, inside-out approach, she helps entrepreneurs to develop clarity in their communications and create a thriving culture within their organization.
Having built three successful businesses of her own, she truly understands how a great brand, unique marketing and solid business practices come together to produce raving fans and solid business results. The keys to her success are an inquisitive approach, challenging the expected and always leading with her heart.
Ronald is the founder of ‘Vancouver Business, Marketing & Entrepreneur’, one of the biggest business groups in Vancouver, with over 2600 members.
A serial entrepreneur, Ronald is one of the 8 exclusive Google ‘deputized’ Business Photographers in the lower mainland. He’s the CEO of Elevated Marketing, an inbound hybrid marketing agency that helps businesses define clear goals for their business and helps them reach those goals through careful, measured strategy. Eat Marketing, specializing in restaurant, food & hospitality marketing, focuses on brand building through online strategies, including social media and offline marketing.
Principal & Brand Strategist at Straydog Branding
Rob Barnett is the Managing Director of Straydog Branding, an award winning Vancouver Branding, Web Design & Graphic Design studio. With a strong background in business + brand strategy, Rob has worked for many large brands including; Coca-Cola, Powerade, Sprite, Kraft and Kleenex. Rob’s leadership has been key to Straydog’s success and growth.
Rob is passionate about helping clients to realize their vision for growth and defining their business purpose and mission so as to develop core messages that reflect the brand’s core values that drive the business.
Located on the penthouse level overlooking Coal Harbour, Colabs Communities is a stylish venue space perfect for parties, seminars, conferences, workshops and networking events. It’s also a coworking office space featuring state of the art media and communication equipment for today’s urban professionals, entrepreneurs and startups.
Visit http://www.colabscommunities.com for more infomation about booking their venue space, office facilities and boardrooms.
Upcoming Conferences, Events & Business Mastery Workshops:
Accelerate your business success by learning from leading practitioners
Conferences & Events – 2014:
• Social Media Marketing Unplugged Conference IV
• Branding & Marketing 3.0 Conference
• This is Business Innovation Conference
• 4th Vancouver’s Biggest Ever Networking Party
Business Mastery Workshops:
– with industry experts
• Digital Marketing Masterclass
• Web Development Workshops
• Soft Skills Mastery Workshops
• Technology for Small Business
To Get Updates & Early Bird Discounts, fill out the following & click ‘Submit’: